Apple Notebook Computers

Apple notebook computers are gaining market share in the US. Mac laptop computers are an easy option, if you have enough money. Most of the choices I talk about when I talk about deciding what kind of laptop to buy are made for you.

Apple has chosen not to compete in the lower end laptop market. Apple notebook computers prices start at $999.

APPLE VERSUS EVERY ONE ELSE

Apple is unique in the computer world, for several reasons. The first is what I said above. They are a general consumer marketer and do not compete at the low end of the market. A second is that they are the only computer brand that develops it's own operating system. Another is that they completely control and restrict what hardware goes into the computers they sell.

These factors work together to generally get Apple near or at the top in customer satisfaction surveys. Within computer brands where they sell the whole range of computers, a larger percentage of buyers are satisfied with their computers as the price increases. If you chopped off everything that cost less than $999 from their numbers, I would bet that Apple's advantage would disappear. Generally, at the same price you get better hardware in a windows (or linnux) machine.

The other two factors I mentioned work together for Apple. By writing their own operating system and closely restricting the hardware that you can buy in Apple notebook computers Apple is able to be certain that everything works together properly. Microsoft has to write an operating that will work with an insanely large number of hardware combinations. The wonder isn't that sometimes some subset of windows users have a problem, it is that windows works with as few problems as it does. Companies like Dell tweak hardware so that only their tweaked version will work in their machine. Microsoft sends out an update but doesn't know exactly how everybody has tweaked their video cards, and some are incompatible with the update. Everybody blames Microsoft, but the fault is with the maker this time. That doesn't happen with Apple. They do it all and know all their tweaks.

Another selling point with Apple is that their computers do not get viruses like other computers. There is a good reason for this, but it has very little to do with Apple or the computers themselves. I said Apple's market share is increasing in the US. It really isn't world-wide. Most mal-ware and viruses are not written in the United States. They come from Europe and Asia. Apple's share of the market in these areas is so small, you don't get any bang for your buck with your mal-ware. Less than five percent of the computers in your region can get it. Only in America do people overbuy un-cautiuosly enough to give Apple a market.

As I said, the only question most people need to ask if they are going to buy Apple notebook computers is how much do I want to spend? Once you have made this decision, there are a limited number of different configurations that will be in your price range. For most people, the Apple notebook computers they buy this way will be more computer than they need. For that reason, they will be happy with it.

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